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How to train government and business representatives effectively: a case study from the Volga Region State University of Physical Culture, Sport and Tourism

Domestic tourism is gaining momentum, and the hospitality industry faces a challenge that calls for new ideas and projects. Organizing effective training for top executives is no easy task, but the Talent Rocks platform handles it successfully.

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Client

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Since 2023, the Volga Region State University of Physical Culture, Sport and Tourism has been implementing the federal project “Improving Tourism Management” as part of the national project “Tourism and Hospitality Industry.”

The project aims to make domestic tourism more accessible and improve management in the industry, and it takes the form of a comprehensive training program.

The tangible outcome of the program is fully developed, ready-to-implement regional tourism development projects. The core audience includes tourism ministers and their deputies, heads of tourism businesses and industry professionals from 26 regions of Russia.

Challenge

The modular program follows a blended learning approach: self-paced remote study of theory combined with in-person sessions where learners prepare and defend their projects.

Knowledge-check tests and surveys at the end of each module help track learner progress and training effectiveness.

The program has six in-person blocks, with self-study stages in between that carry a lot of weight.

At the same time, program participants are very busy people who are always on the move. Their main requirement for a learning platform is mobility.

Alina Abzalova
Alina Abzalova
Head of the Center for Tourism Workforce Development, Institute of Continuing Education, Volga Region State University of Physical Culture, Sport and Tourism

The federal program we run has a positive impact on domestic tourism in Russia. In a short period of time, we deliver a large body of knowledge and skills that enable participants to carry out important and much-needed industry projects.

Most of our learners are busy people who are constantly traveling. So for the remote part of the program, we only considered platforms that support mobile learning. It was important that participants weren’t “tied” to desktops, which they
often simply don’t have access to.

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Solution

The program’s digital hub was built on the Talent Rocks platform.

The training program was structured as a step-by-step learning path that includes in-person modules and remote self-study courses. After each in-person module, its recording is also added to the path.

Other features of the digital hub:

  • Program schedule. During in-person sessions, it showed a detailed daily agenda: lectures, breaks and more
  • Information about experts and guest speakers. Participants can learn about the speakers and get to know them
  • Surveys and tests. After completing in-person and online modules, learners take tests and surveys
  • Push notifications. Push notifications alert users to program news and newly opened modules or tests
Alina Abzalova
Alina Abzalova
Head of the Center for Tourism Workforce Development, Institute of Continuing Education, Volga Region State University of Physical Culture, Sport and Tourism

With Talent Rocks, we created a single learning space: all training materials in one place, along with surveys and tests, a knowledge base and a shared schedule of in-person and online activities. Learners don’t have to sign up on multiple platforms, which saves time for very busy people.

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Summary

The university was pleased with the collaboration and with what Talent Rocks can do. That’s why it plans to use Talent Rocks digital hubs for other training programs in the near future.

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